Sign up for a FREE 10-week leadership workout, straight to your inbox...on us!

About Be More Wrong: How Failure Makes You an Outstanding Leader

In the age of disruption, it’s never been more important to fail early, fail often, and fail forward. Be More Wrong uncovers the systems, habits, and practices you need to develop critical leadership skills and learn fast.

If you are recovering from Imposter Syndrome and feel limited by your capabilities of being a solid leader, Be More Wrong will change your mindset and encourage you to believe you can be successful in growing from failures. Be More Wrong brings together for the first time the concepts of The Hero’s Journey, Design Thinking Methodology, storytelling, personal resilience, psychological safety, strategic presence, and the blended skills of coaching and mentoring into a leadership framework.

What is the Pi2-Leadership Impact Model?

Using the Pi2- Leadership Impact Model created by author Colin Hunter, Be More Wrong shows you how to create systems and build habits through purposeful practice, that will help you lead with greater confidence, conviction, and connection. You’ll learn how to recognize different leadership styles, and what transforms a good leader into an outstanding one.

The Pi2-Leadership Impact Model identifies leaders strengths, weaknesses, habits, and actions through the lenses of:

  1. THE HOST – the ability to bring people together and build psychological safety.
  2. THE ENERGIZER – uses compelling stories and personal energy to lead others towards a vision.
  3. THE DISRUPTOR – delivers fresh new ideas experiments and challenges the norm.
  4. THE CATALYST – raises performance through coaching and mentoring.

You can download a PDF of the Pi2 Model below or, take our FREE Assessment Lite Quiz to see what type of leader you are? 

Take our FREE Assessment Lite Quiz
What is the Pi2-Leadership Model?
BMW instagram  3

Order offer 1


Order 1 copy, email your receipt and get a FREE guide on how to lead a 'Hybrid Working' team.


order 1 book
BMW instagram  2

Order offer 10


Pre-order 10 copies, email your receipt, and get FREE access to a group coaching webinar with Colin Hunter.


email receipt
BMW instagram  4

Order offer 50-99


Pre-order 50-99 copies of the book, get 25% off the retail price, and be entered into a draw to win an Oculus Quest 2 Headset.

order another amount
Colins landing page imagery 1

“If you’re considering Be More Wrong, it’s because you’re a leader seeking to be better.” 


Michael Bungay Stanier, best-selling author of The Coaching Habit


_EBB0221 Head Shot-HDR-1 copy

“Be More Wrong provides a road map to a leadership style that ensures innovation, satisfaction, growth, and happiness.” 


Elaine Biech, author of Skills for Career Success

Colins landing page imagery 2

Colin offers a powerful approach to building this new leadership DNA.  A top read for someone starting the leadership journey right or for a seasoned leader ready for reinvention.” 

Ismail Amla - author of "From Incremental to Exponential" and Chief Growth Officer, Capita


Note from Colin 


I never thought fifteen years ago I would be meditating my way to success - or celebrating failure. But both have helped me immensely.

Yet, how often as leaders do we feel we can create experiments and play with our role and try something new? 

Life as a leader is a lifelong journey of purposeful practice and continuous learning. Being more wrong is about getting up every morning excited about the day’s experiment, failure, and how that moves you towards success.

I hope you enjoy this book and my leadership journey. If you take away one thing from my experience, your screw-ups are a rich source of success for you, your teams, and your clients.

What are the 3 principles of being more wrong?

HubSpot Video
book me as a speaker
Download headshot
Download my media bio

My latest podcast appearances...


Here's a list of worldwide retailers. 


If Amazon is not your thing, you can also support a number of worldwide retailers and independent distributors. Here's where you can buy 'Be More Wrong'. 

Order in UK


Order in USA

Barnes & Noble

Order in Canada 

McNally Robinson